BEPLAIN

BE PLAIN, celebrated as one of the most beloved cruelty-free Korean skincare brands, is dedicated to creating simple yet effective products using a carefully curated selection of safe, natural ingredients that are EWG Green Safe. Free from fragrance and alcohol, BE PLAIN’s formulas are gentle and soothing, making them ideal for sensitive skin. Rooted in "Clean Beauty," BE PLAIN prioritizes minimalism, focusing on plant-based ingredients to deliver the purest benefits nature has to offer. 

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